I was part of the small design team that rebranded Parker & Quinn, the signature restaurant of Refinery Hotel located in the heart of NYC’s Garment District. This included a full redesign of their visual identity; logos, icons, typefaces, social media and some print and merch collateral.

P & Q had a great story behind their name/lore. They also had almost every inch of their walls covered in framed vintage images and artwork. We used the story and imagery as a jumping off point, creating an eclectic type design system and vintage image library, all anchored by a strong logo. We simplified the color system to smokey black and cream colors for a refined but not too stuffy look. In the end we knew this was a restaurant, so best to let the food and beverage imagery shine.

Client: In Good Company | Creative Agency: Selman

• Art Direction
• Graphic Design
• Brand Identity
• Print & Digital Deliverables
• Wayfinding

A Palm Springs fixture since 1947, Villa Royale is an endlessly hip, eclectic mix of old California architecture, stylish vintage furnishings, stunning artwork, and elevated guest service.

I did a full branding of the 38-room boutique hotel. From logos to menus to pool signs, I executed all creative deliverables for the hotel and continue to contribute design work to special events and unique asks from the hotel.

The hotel was a full renovation from a previous hotel under the same name. I was inspired by some of the previous hotel collateral in creating the new Villa Royale. While the hotel was being renovated I was able to stay on the property. The bold design choices of tile, paint color, artwork and furniture brought me to a place of vintage inspired minimalism. I knew the hotel was doing the heavy lifting and all I needed was simple design to allow the hotel to shine.

Client: Villa Royale Hotel

• Branding
• Art Direction
• Creative Direction
• Graphic Design
• Print & Digital Deliverables
• Wayfinding
• Social Media

Full branding of bar and lounge, Del Rey, located in the Villa Royale hotel. From logos to menus to special event promos, executed all creative deliverables the establishment.

From their website: ”Del Rey’s tapas-style fare, Mediterranean-leaning wine program serving Spanish varietals and local wines and classic poolside cocktails mirrors Villa Royale’s communal spirit, inviting guests to connect over the age-old custom of gathering around a table, celebrating good flavors in the company of good people.”

Using inspiration from the branding of the hotel, I made a direct line to Del Rey’s branding. I wanted them to look like siblings.. different enough to tell them apart, but definitely in the same family. Print and digital menus are simple and clear, classic and not too trendy, I believe that good assets for a restaurant are best served when they're functional.

Much like the hotel, the hard work was already done with the interiors and the vibe of the restaurant. Not to mention the backdrop of Palm Springs itself. My job was to accentuate all of this hard work with simple and classic menus, coasters, signage and uniforms.

Client: Villa Royale Hotel

• Branding
• Art Direction
• Creative Direction
• Graphic Design
• Print & Digital Deliverables
• Wayfinding
• Social Media

Kenvue is a new consumer health company built on over a century of heritage and propelled forward by science. I was part of the design team that helped introduce the company to investors for IPO listing day on the New York Stock Exchange in 2023.

The campaign celebrated their iconic brands like Johnson’s, Listerine, Neutrogena, Tylenol, and more in print, digital banner and massive billboards in Times Square.

Our team’s job was fairly straightforward, to introduce the world to Kenvue using their bold new signature color and beautiful brand photography in a clean and simple way. But sometimes the simple ones can be tricky. Each deliverable was its own mini-challenge, to keep the brand guidelines in-check and deliver a cohesive unified front on launch day. Lots of digital and print deliverables on this one, with a necessary keen eye to detail.

Client: Kenvue | Creative Agency: Selman

• Art Direction
• Graphic Design
• Print & Digital Deliverables
• Social Media

Special edition seeding kit for James Harden’s first adidas Basketball shoe. Limited to 150, the seeding kit came wrapped in gold and contained a zine celebrating Harden and his partnership with adidas. These kits were sent out to sneaker influencers and celebrities for social media and reviews.

I was the lead designer on the project and essentially given full runway to create a zine using assets of Harden and the shoe. With the guidance of my creative director we cut, pasted, chopped and screwed the assets to represent Harden’s unique style and nonconformist attitude.

This project checked a lot of boxes for me, number one being the ability to work directly with a local printer to get all of the specialty printing needs covered. As any good designer will tell you, it’s all about the print quality.

Client: adidas Basketball | Creative Agency: Kamp Grizzly

• Art Direction
• Graphic Design
• Print Deliverables

Various branding and asset creation.

Client: Various

• Art Direction
• Creative Direction
• Branding
• Design
• Print & Digital Deliverables
• Social Media